Uber announced Tuesday that it has launched Uber Comfort, a feature that allows passengers to select “quiet preferred” in their Uber app if they want to ride in silence. They can also choose “happy to chat” or “no preference.”

Uber Comfort also provides passengers with vehicles that have extra leg room and drivers that have higher ratings. It launched today in 43 cities in the U.S., along with Ottawa.

The “quiet ride” option has been a somewhat controversial feature since Uber first began testing it on Uber Black and Uber Black SUV premium rides in May. Critics argue that it dehumanizes drivers, treating them like robots that can be turned on and off. Proponents say the feature benefits anxious riders, as well as female passengers who’d prefer to avoid a potentially uncomfortable conversation with a male driver.”  Read More

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