“When was the last time you walked down the cereal aisle at the store?

All those brands, all those colorful boxes (some with toys inside!) competing for a coveted spot in your shopping cart. It’s glorious and overwhelming at the same time. Some days, you know exactly which box you want and, other days, you do a little window shopping looking for something to catch your eye.

Well, this is exactly what happens when you are in the job market – you are that box of cereal. You might be the job seeker, or you might be the hiring manager but either way, you need cereal and sometimes it’s very specific and other times you are opportunistic.

So, how do you make yourself stand out from all the other options in the jobs market?

You have to do the same thing the cereal is doing.

Establish your brand.” Read More

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